In 2019, I took a leap and started my own Facebook Ads agency. Like any entrepreneur stepping into the competitive world of paid advertising, I quickly realized that getting results wasn’t enough. It wasn’t just about running successful ad campaigns—it was about selling those results too. But what happens when someone else is better at selling than you, even if you’re the one delivering the goods? That was the problem I faced.

I saw a wave of young, ambitious business owners starting their own sales agencies, confidently closing deals without understanding the technicalities of paid ads. I knew my results spoke for themselves, but I feared that if these sales-driven newcomers could sell better than me, I’d lose clients—clients I could help much more effectively.

That’s when it hit me. My strength wasn’t just in running Facebook Ads. My real strength was in teaching it.

How Teaching Facebook Ads Can Transform Your Strategy

If you’re a business owner who’s invested in Facebook Ads but feels like you’re not seeing the results you want, consider this: Are you relying solely on someone else to run your campaigns without understanding the strategy behind them?

Here are a few ways learning about Facebook Ads can change the game for you:

1. Understand What You’re Paying For
   When you know the basics of Facebook Ads, you can better evaluate the services you’re paying for. Are you getting real value, or are you just getting clicks? Understanding how campaigns work can help you ensure your budget is being spent wisely.
2. Make Informed Decisions
   By learning the fundamentals, you’ll be able to ask the right questions and make informed decisions about your ad strategy. For example, should you invest more in audience segmentation, or is retargeting where your focus should be?
3. Scale Your Business with Confidence
   Knowledge is power. When you understand how Facebook Ads work, you can scale your business with confidence. You’ll know when it’s time to increase your budget and what to expect from that investment.

Real-World Example: Teaching a Client to Take Control of Their Ads

One of my clients, a small e-commerce business, was struggling with their Facebook Ads. They were spending a significant amount each month but weren’t seeing the results they expected. I didn’t just take over their account—I spent time teaching them how to set up custom audiences, use lookalike audiences, and track conversions properly.

Within months, they saw a dramatic increase in return on ad spend (ROAS) because they understood what was happening behind the scenes. Instead of feeling like they were throwing money at Facebook, they now felt in control of their advertising strategy.

Actionable Tips for CEOs and Business Owners

If you’re managing or outsourcing your Facebook Ads, here are a few strategies to consider:

1. Invest in Audience Segmentation
   Facebook offers powerful tools to segment your audience based on behavior, interests, and demographics. Ensure your ad agency isn’t just running generic ads but targeting specific segments for higher conversions.
2. Focus on Retargeting
   One of the best ways to maximize your ad spend is by retargeting people who have already engaged with your business. Set up custom audiences for people who visited your website or interacted with your social media but didn’t convert. This strategy can help you capture potential customers who are already familiar with your brand.
3. Track Conversions Carefully
   Understanding which ads lead to actual sales or conversions is critical. Make sure your Facebook Pixel is set up correctly, and use conversion tracking to measure the real impact of your campaigns.
4. Test, Learn, and Optimize
   Don’t be afraid to test different ad formats, audiences, and messaging. The key to successful Facebook Ads is constant optimization based on data. A/B testing can help you refine your strategy over time.

Conclusion: Don’t Just Run Ads—Learn How They Work

At the end of the day, Facebook Ads are a powerful tool for scaling your business, but only if you know how to use them effectively. Whether you’re working with an agency or managing ads in-house, understanding the fundamentals of paid advertising can make a world of difference.

If you’re ready to take control of your Facebook Ads strategy and want to learn how we can help your business grow, feel free to reach out. Let’s chat about how we can work together to scale your business with confidence.