As a small business owner or marketing director, you wear many hats. While crafting captivating content and mastering social media might feel like your daily grind, don’t forget the crucial role of data analysis. Numbers aren’t just boring spreadsheets; they’re the Rosetta Stone to understanding your audience, optimizing your campaigns, and ultimately, boosting your bottom …

Essential Marketing Metrics Every Small Business Should Track Read More »

Campaign budgeting can be a tricky dance. You want to maximize results, but splitting your budget across ad sets can feel like juggling chainsaws. Enter the Campaign Budget Optimization (CBO), also known as Advantage Campaign Budget, a feature that takes the reins and distributes your budget like a seasoned circus performer. What is Campaign Budget …

CBO for Strategic Advantage Campaign Budget Optimization Read More »

Advertising can be a tricky business. Every marketer or advertising agency knows that the key to success is making sure that the ad is seen by the right people. The goal is to get a high click-through rate and more importantly conversions. However, getting these desired results is often difficult without properly set objectives. Without …

How Using the Right Marketing Objectives Saves Your Ad Budget Read More »