Get help from our community on Facebook

Campaign budget optimization

CBO for Strategic Advantage Campaign Budget Optimization

Campaign budgeting can be a tricky dance. You want to maximize results, but splitting your budget across ad sets can feel like juggling chainsaws. Enter the Campaign Budget Optimization (CBO), also known as Advantage Campaign Budget, a feature that takes the reins and distributes your budget like a seasoned circus performer. What is Campaign Budget …

CBO for Strategic Advantage Campaign Budget Optimization Read More »

Right Marketing Objectives

How Using the Right Marketing Objectives Saves Your Ad Budget

Advertising can be a tricky business. Every marketer or advertising agency knows that the key to success is making sure that the ad is seen by the right people. The goal is to get a high click-through rate and more importantly conversions. However, getting these desired results is often difficult without properly set objectives. Without …

How Using the Right Marketing Objectives Saves Your Ad Budget Read More »

Scroll to Top