Instagram just dropped a game-changer: Reminder Ads. Prepare to ditch the FOMO and embrace the power of anticipation, because these beauties are designed to ignite excitement for upcoming launches, events, sales, and special moments like never before.

What are Reminder Ads?

Imagine this: scrolling through your Insta feed, mesmerized by that perfect avocado toast photo, when suddenly, BAM! An ad for your favorite clothing brand pops up, announcing a limited-edition drop next week. But this isn’t just any ad, it’s a call to action disguised as a friendly reminder. You click “Set Reminder,” and voila, Instagram notifies you right before the drop, ensuring you snag that coveted sweater before it vanishes.

That, my friends, is the magic of Reminder Ads. They’re not just passive billboards; they’re interactive engagement tools that build anticipation, fuel brand loyalty, and ultimately, boost your ROI.

How do they work?

Creating Reminder Ads is a breeze in Ads Manager. Simply choose the “Engagement” objective and select “Reminders Set” as the engagement type. Then, craft your enticing ad – think captivating visuals, clear messaging, and a compelling call to action like “Set Reminder” or “Notify Me.” Once users opt in, they’ll receive three strategic notifications: one day before, 15 minutes before, and at the exact moment of your event. Talk about personalized marketing magic!

Benefits to Buzz About:

• Amplify Awareness and Anticipation: Generate excitement for your upcoming event long before it happens. Build a buzz that keeps potential customers glued to their screens, waiting for the moment to arrive.
• Boost Brand Recognition: Get your brand front and center in the minds of your target audience. Every reminder notification is a subtle brand impression, keeping you top-of-mind when it matters most.
• Increase Engagement and Conversions: Don’t just tell them, remind them! By actively engaging users in your upcoming event, you’re more likely to drive conversions and turn curious viewers into loyal customers.
• Optimize Your ROI: Track reminder sign-ups and event attendance to measure the effectiveness of your campaign. Analyze the data, refine your approach, and watch your ROI soar!

So, are you ready to unleash the power of Reminder Ads? Get creative, craft your captivating campaigns, and let the anticipation begin! Remember, in the marketing jungle, sometimes the loudest roar isn’t enough. A well-timed whisper, a gentle reminder, can be the most powerful call to action of all.

Start setting those reminders, and watch your brand awareness, engagement, and conversions skyrocket!

P.S. Don’t forget to incorporate stunning visuals into your Reminder Ads! A captivating image or video can be the difference between a scroll-by and a “Set Reminder” click.

P.P.S. Keep an eye out for future enhancements to Reminder Ads, like location-based targeting and integration with Instagram Stories. The possibilities are endless!