You’ve decided to learn Facebook or Google Ads. Smart move. But now you’re facing another decision: do you take an online course, or invest in 1-on-1 coaching?
Both can work. I offer both. But they serve different needs, and choosing wrong can waste your time and money. Let me help you figure out which path is right for you.
The Quick Comparison
🎯 1-on-1 Coaching
- Personalized to YOUR business
- Real-time feedback and answers
- Accountability built-in
- Faster implementation
- Work on YOUR actual campaigns
- Adapt to your learning pace
- Higher investment
📚 Online Course
- Learn at your own pace
- Lower upfront cost
- Lifetime access to material
- Structured curriculum
- Learn the complete system
- Replay lessons anytime
- Requires self-discipline
When 1-on-1 Coaching Is Worth It
Personalized coaching isn’t cheap. But for certain situations, it’s absolutely the right investment:
✓ You have an existing business and need results NOW
Courses are great for building foundational knowledge, but if you have a product ready to sell and every week without results costs you money, coaching gets you there faster.
✓ You’ve tried courses before and didn’t finish
Be honest with yourself. If your hard drive is full of courses you never completed, a course isn’t your problem. You need accountability and personalized guidance.
✓ Your business is unique or complex
Generic course advice doesn’t always apply to regulated industries, complex sales cycles, or unusual business models. Coaching adapts to your specific situation.
✓ You learn better through conversation
Some people absorb information best through dialogue, questions, and real-time feedback. If watching videos puts you to sleep, coaching might be your style.
✓ You want to work on YOUR campaigns, not hypotheticals
In coaching, we look at YOUR ads, YOUR data, YOUR landing pages. Everything is immediately applicable because it IS your business.
When an Online Course Makes More Sense
Courses aren’t the “budget option”—they’re the right option for many situations:
✓ You’re starting from zero
If you don’t know the difference between a campaign and an ad set, you need foundational knowledge first. A structured course builds that base efficiently.
✓ Your schedule is unpredictable
Coaching requires scheduled calls. If your calendar is chaos, the flexibility of learning at 11pm when the kids are finally asleep might be essential.
✓ You’re self-disciplined and follow through
If you’re the type who actually finishes books and courses, you’ll get tremendous value from a well-structured program at a fraction of coaching costs.
✓ You want lifetime reference material
Courses give you something to return to. Six months from now when you need a refresher on retargeting, the videos are still there.
The Honest Truth About Both
Here’s what I tell everyone: The best learning path is the one you’ll actually complete. A $2,000 coaching program you show up for beats a $500 course collecting dust. And a $500 course you implement beats a $5,000 program you don’t use.
Neither option is magic. Both require work from you. The question is which format will help you do that work most effectively.
What About the Hybrid Approach?
Many of my most successful students do both:
- Start with the course to build foundational knowledge
- Implement independently as much as they can
- Book coaching sessions when they hit specific roadblocks
This gives you the best of both worlds: structured education plus personalized help when you need it most.
Questions to Ask Yourself
Still unsure? Answer these honestly:
- How do I learn best? Videos I can rewatch? Or live conversation?
- What’s my timeline? Do I need results in weeks or can I take months?
- What’s my track record with online courses? Completion rate?
- How complex is my business? Will generic advice apply?
- What’s my budget? Can I afford the premium option if it’s right?
- Do I need accountability? Or am I self-motivated?
What I Offer
At The Ads Tutor, I provide both paths:
The Facebook Ads Mastery Course ($897): A complete, self-paced system for learning to run profitable Facebook ads. Ideal for self-starters who want structured education at their own pace.
1-on-1 Tutoring (Custom): Personalized sessions where we work on YOUR campaigns, answer YOUR questions, and build YOUR skills. Ideal for business owners who want faster results with expert guidance.
Not sure which is right for you? Book a free call and I’ll give you my honest recommendation—even if that recommendation is “neither right now.”
Ready for Personalized Guidance?
1-on-1 tutoring sessions tailored to your business, your campaigns, and your goals. No generic advice—just actionable help for YOUR situation.