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Find Out Exactly Where Your Facebook Ads Are Leaking Money

Get the same 27-point checklist I use to audit accounts spending $20M+ — and score your own account in about 10 minutes.

Spot the 30% of budget most accounts quietly waste
Catch the tracking gaps that wreck your reporting
Know what to fix first — ranked by impact

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Used on $20M+ in managed ad spend · 200+ accounts audited

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What’s Inside

27 checks across the 5 areas where ad budgets leak most.

Targeting

Audiences & overlap

Budget & Bidding

Spend efficiency

Creative

Hooks & fatigue

Tracking

Pixel & CAPI

Landing & Offer

Conversion path

🔓 Unlocked

Your 27-Point Waste Audit

Tick each one. The more unticked, the more money you’re likely leaving on the table.

🎯 Targeting & Audiences

Existing customers/converters excluded from cold prospecting
At least one audience is truly cold (no warm/retargeting blended in)
Lookalikes built from purchasers / high-value leads, not just page visitors
Detailed-targeting “expansion” turned off where it dilutes quality
Audiences large enough (>500k) for the algorithm to optimize
A dedicated retargeting campaign for site visitors + video viewers

💸 Budget & Bidding

80%+ of spend on your 1–2 best-performing campaigns
No ad set stuck under ~50 conversions/week (learning threshold)
Cost/bid caps only used with a known true target CPA
Ad sets killed after spending 2–3× target CPA with no conversion
Budget consolidated, not fragmented across many ad sets

🖼️ Creative

3–5 distinct creative angles live (not minor variations)
Hook leads with the customer’s problem in the first 3 seconds
Running both video and static to find the cheaper format
One clear call-to-action in every ad
Creative refreshed in the last 14–21 days (fighting fatigue)
Ad promise matches the landing page headline (message match)

🔧 Tracking & Measurement

Meta Pixel installed AND firing on every key page
Conversions API (server-side) set up for post-iOS14 accuracy
Tracking the real conversion event (purchase/lead), not just “view content”
Event match quality above ~6.0 in Events Manager
Pixel + CAPI events de-duplicated (no double-counting)

📈 Landing Page & Offer

Landing page loads in under ~2.5s on mobile
One primary CTA above the fold
Risk reversal (guarantee) visible near the CTA
Specific social proof (numbers, names), not generic testimonials
Landing-page conversion rate measured and above ~2%

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If you ticked fewer than 20, a professional audit will find the rest — fast.

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